IRO

IRO is a prestigious French fashion brand founded in 2005 by brothers Arik and Laurent Bitton. The brand name itself is an acronym of a French word that translates to king.

Style and aesthetic: It combines simple Parisian chic with a "cool" and relaxed New York energy. The look is often defined as modern, bold, and rebellious, yet sophisticated.It is known for producing high-quality ready-to-wear clothing that includes distinctive leather jackets, knitwear, dresses, and luxurious denim pieces.It creates contemporary clothing and accessories for women who appreciate a timeless wardrobe with an urban touch.

 

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